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Autotypography is a year-long, self-initiated project conducted between 16 June 2012 and 14 June 2013 with a graphic 'poster' created daily, amassing 365 posters in the collection.
Initially conceived as an experimental ground for typographic and semiotic play, the project evolved to take on a more inquisitive and speculative approach to understanding graphic design fashion and trends, and finally, in retrospect, to investigate the ethics and consequences of rapid image-making. The project has been featured on over 50 sites, publications and workshops such as DesignObserver's article Critical Graphic Design: Critical of What? and included in a 89plus O.P.E.N workshop held by Hans Ulrich Obrist and Simon Castets as part of Singapore International Festival of Arts in 2014.
In October 2018, more than 5 years after the project concluded, Autotypography was displayed in its entirety, printed and sponsored by HP, in Institute of Contemporary Arts Singapore's group exhibition Dissolving margins, a cross-disciplinary exhibition focussing on ideas of aesthetics and ethics; alongside artists Camille Henrot, Eng Kai Er, James T Hong, and Tara Kelton.
Talks and workshops were then held with students of LASALLE College of the Arts Singapore subsequently to engage, critique and discuss about the project, focussing on the precarity of rapid image-making, ethics of referencing, impact of social media on value, responsibility of output and consequences of the project in retrospect.
Installation view, Dissolving margins, Institute of Contemporary Arts Singapore, LASALLE College of the Arts, 2018. Photo: Weizhong Deng
Read more about the project in AIGA Eye on Design interview here. View archived collection here.