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BOOKED: Hong Kong Art Book Fair

is an annual fair presented by Tai Kwun Contemporary that celebrates art books from local and international publishers, artists, booksellers, and organisations — complemented with a programme comprising book launches, talks, workshops, displays, projects and performances.

The identity for the 2020’s edition is based on a visual motif of a U-shaped line, resembling the edge-on view of a book. The motif is interweaved typographically with the fair’s bilingual logo, and is designed to be dynamic in motion and versatile in any format, representing the celebration of books in all forms, shapes, and sizes. (Credits — Animation, Site photography: Izzul Jumat; Fair Architect: BEAU Architects)