89plus at SIFA
commissioned the studio to design a poster for 89plus’s (Simon Castets and Hans Ulrich Obrist) talk and closed-door workshop at the Singapore International Festival of Arts O.P.E.N programme in 2014.
is a creative studio that builds media worlds. With a focus on arts and cultural development, the studio celebrates imagination and creativity while leveraging on new media technologies to unveil new perspectives towards visual culture.
The identity of ToNewEntities (TNE) is a visual embodiment of its aspirations. Inspired by creation myths, the logotype is envisioned as an object-in-motion, churning and forming something new, otherworldly. The type renders itself typographically inside its letters’ counter-spaces and apertures, lines set within text leading — reflecting the studio’s operational interests in the latent spaces/gaps, blank states, unexplored potentialities. As a nod to TNE’s interests in pop culture as well as corporate cultures, the studio’s brand manual is designed with card album sleeve covers and inserts — highlighting the parallels between trading game cards and business cards as collected objects for different games of trade.