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BOOKED: Hong Kong Art Book Fair

is an annual fair presented by Tai Kwun Contemporary that celebrates art books from local and international publishers, artists, booksellers, and organisations — complemented with a programme comprising book launches, talks, workshops, displays, projects and performances.

The identity for the 2020’s edition is based on a visual motif of a U-shaped line, resembling the edge-on view of a book. The motif is interweaved typographically with the fair’s bilingual logo, and is designed to be dynamic in motion and versatile in any format, representing the celebration of books in all forms, shapes, and sizes. (Credits — Animation, Site photography: Izzul Jumat; Fair Architect: BEAU Architects)

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ToNewEntities

is a creative studio that builds media worlds. With a focus on arts and cultural development, the studio celebrates imagination and creativity while leveraging on new media technologies to unveil new perspectives towards visual culture.

The identity of ToNewEntities (TNE) is a visual embodiment of its aspirations. Inspired by creation myths, the logotype is envisioned as an object-in-motion, churning and forming something new, otherworldly. The type renders itself typographically inside its letters’ counter-spaces and apertures, lines set within text leading — reflecting the studio’s operational interests in the latent spaces/gaps, blank states, unexplored potentialities. As a nod to TNE’s interests in pop culture as well as corporate cultures, the studio’s brand manual is designed with card album sleeve covers and inserts — highlighting the parallels between trading game cards and business cards as collected objects for different games of trade.