is an annual festival of new media art showcasing digital and media-based art on commercial electronic billboard displays and advertising screens across Singapore.
The festival’s title takes cue from the site from which the new media artworks are displayed, as well as the crossroads between arts and technology. Rapid advancement in display manufacturing processes has seen the diminishing bezel slowly vanishing from commercial billboards and consumer products, the identity reintroduces the bezel digitally/visually to acknowledge and examine its relationship with the content it frames. Presented by ToNewEntities as part of Singapore Art Week 2022. (Credits — Website development: Vu Long; Day photography and video: Sadiq Mansor; Night photography: Vu Long)
is a creative studio that builds media worlds. With a focus on arts and cultural development, the studio celebrates imagination and creativity while leveraging on new media technologies to unveil new perspectives towards visual culture.
The identity of ToNewEntities (TNE) is inspired by creation myths, the logotype is envisioned as an object-in-motion, churning and forming something new, otherworldly. The type renders itself typographically inside its letters’ counter-spaces and apertures, lines set within text leading — reflecting the studio’s operational interests in the latent spaces/gaps, blank states, unexplored potentialities.