is an annual festival of new media art showcasing digital and media-based art on commercial electronic billboard displays and advertising screens across Singapore.
The festival’s title takes cue from the site from which the new media artworks will be displayed, as well as the thematic idea of being at a crossroad of art and technology, cultural and commercial media. At the crossroads between rapid advancement in display manufacturing processes and immersive virtual technologies, the diminishing bezel slowly vanishes from modular commercial billboards and consumer products, in an effort to bridge the gaps between the fragmented picture it displays (as well as between virtual and reality). The identity reintroduces the bezel digitally/visually to acknowledge and examine its relationship with the content it frames. Presented by ToNewEntities as part of Singapore Art Week 2022. (Credits — Website development: Vu Long; Day photography and video: Sadiq Mansor; Night photography: Vu Long)
is a creative studio that builds media worlds. With a focus on arts and cultural development, the studio celebrates imagination and creativity while leveraging on new media technologies to unveil new perspectives towards visual culture.
The identity of ToNewEntities (TNE) is a visual embodiment of its aspirations. Inspired by creation myths, the logotype is envisioned as an object-in-motion, churning and forming something new, otherworldly. The type renders itself typographically inside its letters’ counter-spaces and apertures, lines set within text leading — reflecting the studio’s operational interests in the latent spaces/gaps, blank states, unexplored potentialities. As a nod to TNE’s interests in pop culture as well as corporate cultures, the studio’s brand manual is designed with card album sleeve covers and inserts — highlighting the parallels between trading game cards and business cards as collected objects for different games of trade.