The letterforms’ main structure were drawn with (and limited to) only the counters, apertures and angles of Didot’s letters, creating a bizarre, yet harmonious letters that encourages a more dynamic usage of Didot. (Credits — Publication layout: Harper’s Bazaar Singapore, SPH Media Limited)

The identity of ToNewEntities (TNE) is a visual embodiment of its aspirations. Inspired by creation myths, the logotype is envisioned as an object-in-motion, churning and forming something new, otherworldly. The type renders itself typographically inside its letters’ counter-spaces and apertures, lines set within text leading — reflecting the studio’s operational interests in the latent spaces/gaps, blank states, unexplored potentialities. As a nod to TNE’s interests in pop culture as well as corporate cultures, the studio’s brand manual is designed with card album sleeve covers and inserts — highlighting the parallels between trading game cards and business cards as collected objects for different games of trade.