Moncler Corporate Report (Proposal)

is an animated news bulletin for Moncler Group’s corporate sector and partners.

Working with Hypemaker, we designed and proposed multiple animated graphic systems to showcase key information pertaining to Moncler Group’s business and direction. Inspired by Moncler’s brand narrative: ‘born in the mountains’, morphing triangle motifs are used in 2 × 2 panels to create dynamic and form-driven layout for text, data, and images. (Credits — Creative Direction: Hypemaker EMEA/Hypebeast; Unused concept)


Form & Agency

is a solo exhibition by artist Brandon Tay that explores the materiality of the digital. Presented on three stacks — the physical, the virtual, and live simulation components — the visual identity echoes the verticality of the stacks with a custom typeface. Shown in Yeo Workshop.

The experimental variable typeface, As above, so below with elongated ascenders and descenders is capable of forming ‘vertical ligatures’, not with lateral letters but across lines of texts through stems of letterforms. This verticality is reflected through the placement of texts on edges of walls in the gallery space; of thresholds between spaces. Vertical ligatures challenging the linearity of languages; of words in lines; of thresholds between symbols and meanings. (Credits — Curator: Rafi Abdullah; Exhibition design: Amirul Nazree, set up w/ Nghia Phung; Website design and build: w/ Bảo Anh Bùi; Exhibition Photography: Jonathan Tan)