Working with Hypemaker, we designed and proposed multiple animated graphic systems to showcase key information pertaining to Moncler Group’s business and direction. Inspired by Moncler’s brand narrative: ‘born in the mountains’, morphing triangle motifs are used in 2 × 2 panels to create dynamic and form-driven layout for text, data, and images. (Credits — Creative Direction: Hypemaker EMEA/Hypebeast; Unused concept)

The identity of ToNewEntities (TNE) is a visual embodiment of its aspirations. Inspired by creation myths, the logotype is envisioned as an object-in-motion, churning and forming something new, otherworldly. The type renders itself typographically inside its letters’ counter-spaces and apertures, lines set within text leading — reflecting the studio’s operational interests in the latent spaces/gaps, blank states, unexplored potentialities. As a nod to TNE’s interests in pop culture as well as corporate cultures, the studio’s brand manual is designed with card album sleeve covers and inserts — highlighting the parallels between trading game cards and business cards as collected objects for different games of trade.