The title takes its cue from the “Alt / Option” key from the computer keyboard, allowing users to modify existing mechanical systems and command codes. By entangling the “opt” between the phrase, “alternate realities”, the optional, optimal, and optical permutations imagine possibilities beyond present realities. The visual identity follows this narrative by using two main shapes — the pill and the rounded rectangle — allowing for multiple permutations that conjure unrecognisable yet visually palpable shapes/letters through its intersected and entangled spaces. (Credits — Graphic & Website design: w/ Kim Nguyen; Website development: OKOK Services; Site photography: Nigel Tan & Chloe Tan)

The identity of ToNewEntities (TNE) is a visual embodiment of its aspirations. Inspired by creation myths, the logotype is envisioned as an object-in-motion, churning and forming something new, otherworldly. The type renders itself typographically inside its letters’ counter-spaces and apertures, lines set within text leading — reflecting the studio’s operational interests in the latent spaces/gaps, blank states, unexplored potentialities. As a nod to TNE’s interests in pop culture as well as corporate cultures, the studio’s brand manual is designed with card album sleeve covers and inserts — highlighting the parallels between trading game cards and business cards as collected objects for different games of trade.