SCOPEPLUS is an Electronic Music & Art Festival held in Huddersfield (UK) that comprises a live elect­ronic music
event, an art exhib­ition and various workshops, organ­ised by Mutualism UK. Head­lining artists include Visionist (PAN) and Giuseppe Ielasi (12k/­Error Broadcast).
With the fest­ival name SCOPEPLUS, Mutualism aims to explore the wide spectrum of what live elect­ronic music can be. The words SCOPE and PLUS form
two main ideas, one about the ever expan­ding scope of what art and music can be, and the other about the idea of zooming­-in. The art direction
of SCOPEPLUS takes cues from these ideas and is derived from an animated 'zoom in' sequence of chara­cters within chara­cters (S,C,O,P,E­,P,L,U,S). The expand­ing chara­cters
then port­ray the idea of the expa­nsion as well.
From the sequence, a series of colla­terals was designed for the festival, inclu­ding an event wall projection video that utilises the Shepard's tone (a popular
audio illu­sion that alludes to an infin­itely rising pitch) that is akin to the infi­nite loop of the zoom sequence. The halftone treatment for
videos and photo­graphs derived from its repro­graphic nature that simulates conti­nuous tone imagery depen­ding on distance (physical) & zoom (digital). Metallic Purple
(Pantone) and Black (Pantone) were used for the print collaterals.
Art direction: Darius Ou
Design: Darius Ou, Sebastian Zimmerhackl (Selam X)
Website design/coding: Mak Simay
Animation: Darius Ou, Gabriel Lim
Sound: Julian Jaschke, Helge Ebinger, Mutualism
SCOPEPLUS 2017 Posters were selected for Graphic Design Festival Scotland 2017.