89plus is a long-term, interna­tional, multi-platform research project co-founded
by Simon Castets and Hans Ulrich Obrist, investi­gating the gener­ation of innov­ators
born in or after 1989. Without fore­casting artistic trends or predict­ing future
creation, 89plus manifests itself through panels, books, perio­dicals and exhib­itions,
bringing together indivi­duals from a gener­ation whose voices are only starting to be heard,
yet which accounts for almost half of the world’s population.
Held on 12 & 13 July 2014, 89plus was part of Singapore Interna­tional Festi­val of Arts (SIFA).
Invited to the workshop conducted by Simon Castets, Hans Ulrich Obrist, and SIFA,
these posters were created as part of Autotypography x 89plus collab­oration and used as the workshop poster.
The world after 1989 was heavily influ­enced by the advent of digital techno­logy and personal computers - an unpre­cedented time which saw the expo­nential increase in the number of people who gained
access to computers. This meant higher access­iblity to digital content creation and inevitably, mani­pulation of that content. Coupled with the shift to digital format printing, stretching letters to fit the content's canvas -arguably perpe­tuated by the layperson- became rampant.
This manipu­lation was previously non-­existent (except the intent­ionally designed condensed typefaces), if not incon­venient during the creation process as printing was still in analog medium.
This digital poster, featuring vertically-stretched Arial, explores how the aesth­etics of the stretched text, a signifier of the digital manipu­lation, is being picked up by the digital native generation.